[{"data":1,"prerenderedAt":776},{"content-defeats":2,"content-all-pages":141},{"_path":3,"_dir":4,"_draft":5,"_partial":5,"_locale":6,"de":7,"en":89,"_id":136,"_type":137,"title":90,"_source":138,"_file":139,"_stem":140,"_extension":137},"/pages/defeats","pages",false,"",{"title":8,"blocks":9,"metaFields":82},"Niederlagen",[10,22,28,37,42,51,56,68],{"type":11,"alignSlide":12,"text":13,"slides":14,"autoplay":21},"blockMediaSlider","right","**Learn to lose:** Nach der logischen Niederlage gegen Schachweltmeister Garri Kasparow Ende der 1980er, ein vergnügliches Wiedersehen 2023.",[15,18],{"url":16,"alt":17},"/uploads/kasparow_1980-frank-bodin.jpeg","Schachweltmeister Garri Kasparow vs Frank Bodin",{"url":19,"alt":20},"/uploads/kasparow-2023-frank-bodin.jpeg","Garri Kasparow und Frank Bodin",true,{"type":23,"alignImage":12,"image":24,"text":27},"blockTextImage",{"url":25,"alt":26},"/uploads/tatort-frank-bodin.jpeg","Tatort","**Nebenrolle:** Für mehr als eine Komparsenrolle im Tatort hat's nie gereicht, dafür Hauptrollen im Branchenverband lsa leading swiss agencies und dem ADC Switzerland (der Einzige, der beide Vereinigungen präsidierte).",{"type":11,"alignSlide":12,"text":29,"slides":30,"autoplay":21},"**Abgelehnt:** Trotz der weltweit für Aufsehen sorgenden Tibet-Kampagne wurde Bodins erste Bewerbung beim ADC abgelehnt. 2013 wurde er zum ADC-Präsidenten ernannt, 2023 in die ADC Hall of Fame aufgenommen.",[31,34],{"url":32,"alt":33},"/uploads/tibetkampagne-frank-bodin.jpeg","Tibet",{"url":35,"alt":36},"/uploads/adc_hall-of-fame-frank-bodin.jpeg","ADC Hall of Fame",{"type":23,"alignImage":12,"text":38,"image":39},"**Acht mal nicht Werber des Jahres:** Niemand war so oft nominiert. Doch beim neunten Mal im Jahr 2009 liess es sich nicht mehr verhindern.",{"url":40,"alt":41},"/uploads/werber-des-jahres-frank-bodin.jpeg","Werber des Jahres ",{"type":11,"alignSlide":12,"text":43,"slides":44,"autoplay":21},"**Jura-Studium nie abgeschlossen:** Trotzdem gar nicht so schlechte Arbeitszeugnisse.",[45,48],{"url":46,"alt":47},"/uploads/seguela-frank-bodin.jpeg","Jacques Séguéla und Frank Bodin",{"url":49,"alt":50},"/uploads/frank_bodin_jacques-seguela.jpeg","Jacques Séguéla",{"type":23,"alignImage":12,"text":52,"image":53},"**Ladenhüter:** Die ersten Bücher erreichten nur ein kleines Publikum. Das 2015 erschienene Buch \"Do it with Love\" wurde schliesslich zum Bestseller und ist inzwischen in der 8. Auflage erhältlich.",{"url":54,"alt":55},"/uploads/do-it-with-love-frank-bodin-2.jpeg","Do it with Love",{"type":11,"alignSlide":12,"text":57,"slides":58,"autoplay":21},"**Grenzen erkennen:** Mit 22 Jahren wurde ihm klar, dass es für die grosse Musikkarriere nicht reichen würde. Gereicht hat es dennoch u.a. für die Uraufführung von Bodins Orchesterwerks \"enCore\" in der Tonhalle Zürich 2016 und den meistgespielten Schweizer Jingle (seit 1997 erklingt das SBB-Signet in allen Bahnhöfen und Zügen).",[59,62,65],{"url":60,"alt":61},"/uploads/frank-bodin_als_junger_pianist.jpeg","Frank Bodins Musikkarriere",{"url":63,"alt":64},"/uploads/frank-bodin_als_junger_pianist_2.jpeg","Uraufführung seines Orchesterwerks „enCore“ in der Tonhalle Zürich 2016",{"url":66,"alt":67},"/uploads/sbb-jingle-frank-bodin.jpeg","SBB-Signet Jingle",{"type":11,"alignSlide":12,"text":69,"slides":70,"autoplay":21},"**Späte Anerkennung:** Ein Porträt über Frank Bodin, das in den 1980er-Jahren in der Kulturzeitschrift \"Du\" veröffentlicht werden sollte, wurde kurz vor Drucklegung zurückgezogen. Erst 2008 erschien schliesslich ein Bericht über seine Roboterkunst HeBo (HedingerBodin), die weltweit in zahlreichen Ausstellungen zu sehen war.",[71,73,75,77,80],{"video":72},"871040529",{"video":74},"871040574",{"video":76},"871040502",{"url":78,"alt":79},"/uploads/du-frank-bodin.jpeg","Kulturzeitschrift “Du“",{"url":81},"/uploads/hebo_jesus-frank-bodin.jpeg",{"title":83,"description":84,"ogTitle":85,"ogDescription":86,"ogImage":87,"ogImageAlt":88},"Frank Bodins Weg: Niederlagen als Wachstumsmotor","Entdecken Sie Frank Bodins offene Reflexionen über Niederlagen und Ablehnungen, die seine Karriere geprägt haben, von Schachniederlagen bis hin zur Anerkennung in der Werbebranche.","Aus Niederlagen lernen: Einblicke von Frank Bodin","Tauchen Sie ein in die persönlichen und beruflichen Niederlagen, die eine zentrale Rolle auf Frank Bodins Weg zum Erfolg und zur Innovation spielten.","/uploads/frank-bodin_bodin.consulting.jpg","Frank Bodin – bodin.consulting",{"title":90,"blocks":91,"metaFields":131},"Defeats",[92,97,100,105,109,114,117,123],{"type":11,"alignSlide":12,"text":93,"slides":94,"autoplay":21},"**Learn to Lose:** After the logical defeat against Chess World Champion Garry Kasparov in the late 1980s, a delightful reunion in 2023.",[95,96],{"url":16,"alt":17},{"url":19,"alt":20},{"type":23,"alignImage":12,"image":98,"text":99},{"url":25,"alt":26},"**Supporting Role:** Never more than a bit player in \"Tatort\", but leading roles in the industry associations lsa leading swiss agencies and ADC Switzerland (the only one who presided over both associations).",{"type":11,"alignSlide":12,"text":101,"slides":102,"autoplay":21},"**Rejected:** Despite his Tibet campaign making waves worldwide, Bodin's first application to the ADC was rejected. In 2013, he was appointed ADC President, and in 2023, inducted into the ADC Hall of Fame.",[103,104],{"url":32,"alt":33},{"url":35,"alt":36},{"type":23,"alignImage":12,"text":106,"image":107},"**Eight Times Not Advertiser of the Year:** No one was nominated more often. By the ninth time in 2009, it could no longer be prevented.",{"url":40,"alt":108},"Werber des Jahres",{"type":11,"alignSlide":12,"text":110,"slides":111,"autoplay":21},"**Law Studies Never Completed:** Nevertheless, not so bad employment references.",[112,113],{"url":46,"alt":47},{"url":49,"alt":50},{"type":23,"alignImage":12,"text":115,"image":116},"**Unsold Books:** His first books reached only a small audience. His 2015 book \"Do it with Love\" became a bestseller and is now in its 8th edition.",{"url":54,"alt":55},{"type":11,"alignSlide":12,"text":118,"slides":119,"autoplay":21},"**Recognizing Limits:** At 22, he realized he wouldn't make it in a major music career. Nevertheless, he achieved, among other things, the premiere of his orchestral work \"enCore\" at the Tonhalle Zurich in 2016, as well as creating the most-played Swiss jingle (since 1997, the SBB signature tune has played in all stations and trains).",[120,121,122],{"url":60,"alt":61},{"url":63,"alt":64},{"url":66,"alt":67},{"type":11,"alignSlide":12,"text":124,"slides":125,"autoplay":21},"**Late Recognition:** A portrait of Frank Bodin, which was set to be published in the 1980s in the cultural magazine \"Du\", was withdrawn shortly before going to print. A report on his robotic art HeBo (HedingerBodin), showcased in numerous exhibitions worldwide, was finally published in 2008.",[126,127,128,129,130],{"video":72},{"video":74},{"video":76},{"url":78,"alt":79},{"url":81},{"title":132,"description":133,"ogTitle":134,"ogDescription":135,"ogImage":87,"ogImageAlt":88},"Frank Bodin's Journey: Embracing Defeats to Foster Growth","Explore Frank Bodin's candid reflections on defeats and rejections that shaped his career, from chess defeats to industry recognition in advertising.","Learning from Defeats: Insights by Frank Bodin","Delve into the personal and professional defeats that played a pivotal role in Frank Bodin's journey towards success and innovation​​.","content:pages:defeats.json","json","content","pages/defeats.json","pages/defeats",[142,171,206,247,2,289,333,362,517,670],{"_path":143,"_dir":4,"_draft":5,"_partial":5,"_locale":6,"de":144,"en":157,"_id":167,"_type":137,"title":168,"_source":138,"_file":169,"_stem":170,"_extension":137},"/pages/3q",{"title":145,"blocks":146,"metaFields":152},"3Q",[147],{"type":23,"alignImage":12,"text":148,"image":149},"Nebst quantifizierbaren KPIs benötigt Kommunikation Qualitätskriterien: Die **3Q**(uestions) von Frank Bodin wurden weltweit zum Massstab in über 260 Havas-Agenturen und zahlreichen Award-Juries. Lassen sich die drei Fragen mit «ja» beantworten, hat man in der Regel ausgezeichnete Arbeit geleistet, egal in welcher Kommunikationsdisziplin.",{"url":150,"alt":151},"/uploads/3q-frank-bodin.jpeg","3Q(uestions)",{"title":153,"description":154,"ogTitle":155,"ogDescription":156,"ogImage":87,"ogImageAlt":88},"3Q(uestions) von Frank Bodin: Ein Weltweiter Standard in der Kommunikatio","Frank Bodins 3Q(uestions) bieten einen globalen Massstab in über 260 Havas-Agenturen zur Bewertung der Exzellenz in Kommunikationsdisziplinen.","Kommunikation revolutionieren: Das 3Q-Modell von Frank Bodin","Verstehen Sie, wie der 3Q(uestions)-Ansatz von Frank Bodin einen hohen Standard in der Kommunikationseffektivität über verschiedene Disziplinen hinweg setzt.",{"title":145,"blocks":158,"metaFields":162},[159],{"type":23,"alignImage":12,"text":160,"image":161},"In addition to quantifiable KPIs, communication needs quality criteria: The **3Q**(uestions) by Frank Bodin became the standard worldwide in over 260 Havas agencies and numerous award juries. If the three questions can be answered with \"yes,\" excellent work has usually been done, regardless of the communication discipline.",{"url":150},{"ogDescription":163,"ogTitle":164,"description":165,"title":166,"ogImage":87,"ogImageAlt":88},"Understand how the 3Q(uestions) approach by Frank Bodin sets a high standard in communication effectiveness across various disciplines​​.","Revolutionising Communication: The 3Q Model by Frank Bodin","Frank Bodin's 3Q(uestions) offers a global benchmark in over 260 Havas agencies for evaluating the excellence in communication disciplines.","3Q(uestions) by Frank Bodin: A Worldwide Standard in Communication","content:pages:3q.json","3q","pages/3q.json","pages/3q",{"_path":172,"_dir":4,"_draft":5,"_partial":5,"_locale":6,"de":173,"en":190,"_id":203,"_type":137,"title":174,"_source":138,"_file":204,"_stem":205,"_extension":137},"/pages/brand-indicator",{"title":174,"blocks":175,"metaFields":185},"Brand Indicator",[176,179,181],{"type":177,"description":178},"blockText","**Brand Indicator** Switzerland (BIS) gilt als führende Schweizer Markenstudie. Sie misst die Relevanz und die Beliebtheit aller bedeutenden Consumer-Marken. Ausserdem kann sie künftige Entwicklungen vorhersagen, indem die Ergebnisse der Gesamtbevölkerung der Meinung von Influencial Opinion Leaders gegenübergestellt werden.",{"type":177,"description":180},"Die BIS-Markenstudie wurde angesichts der vielen Herausforderungen für Politik, Wirtschaft und Gesellschaft mit dem Sorgenmonitor erweitert. Seit 2024 wird sie durch den Wirtschaftsmonitor, die erste zugängliche und repräsentative Wirtschaftsstudie, ergänzt.",{"type":23,"alignImage":12,"text":182,"image":183},"## \u003Ca href=\"https://www.brandindicator.ch/\" target=\"_blank\">brandindicator.ch\u003C/a>",{"url":184,"alt":174},"/uploads/frank-bodin-brand-indicator.jpeg",{"title":186,"description":187,"ogTitle":188,"ogDescription":189,"ogImage":87,"ogImageAlt":88},"Brand Indicator Switzerland: Führende Markenstudie von Frank Bodin","Erforschen Sie den Brand Indicator Switzerland, die führende Studie zur Messung der Markenrelevanz und zur Vorhersage künftiger Trends, jetzt erweitert um den Sorgenmonitor und Wirtschaftsmonitor.","Markenerfolg messen: Brand Indicator Switzerland","Erfahren Sie, wie der Brand Indicator Switzerland und Sorgenmonitor wichtige Einblicke in die Präferenzen von Verbrauchermarken und zukünftige Wirtschaftstrends bieten.",{"title":174,"blocks":191,"metaFields":198},[192,194,196],{"type":177,"description":193},"**Brand Indicator** Switzerland (BIS) is regarded as the leading Swiss brand study. It measures the relevance and likeability of all major consumer brands. It can also predict future developments by comparing the results of the general population with those of Influential Opinion Leaders.",{"type":177,"description":195},"The BIS brand study was expanded with the “Sorgenmonitor” in light of many challenges for politics, economy, and society. Since 2024, it has been complemented by the \"Wirtschaftsmonitor\", the first accessible and representative economic study.",{"type":23,"alignImage":12,"text":182,"image":197},{"url":184,"alt":174},{"title":199,"description":200,"ogTitle":201,"ogDescription":202,"ogImage":87,"ogImageAlt":88},"Brand Indicator Switzerland: Leading Brand Study by Frank Bodin","Explore the Brand Indicator Switzerland, the premier study measuring brand relevance and predicting future trends, now expanded with the Sorgenmonitor and Wirtschaftsmonitor.","Measuring Brand Success: Brand Indicator Switzerland","Learn how the Brand Indicator Switzerland and Sorgenmonitor provide key insights into consumer brand preferences and future economic trends​​.","content:pages:brand-indicator.json","pages/brand-indicator.json","pages/brand-indicator",{"_path":207,"_dir":4,"_draft":5,"_partial":5,"_locale":6,"de":208,"en":226,"_id":244,"_type":137,"title":227,"_source":138,"_file":245,"_stem":246,"_extension":137},"/pages/competencies",{"title":209,"blocks":210,"metaFields":221},"Kompetenzen",[211,213,215,217,219],{"type":177,"description":212},"**bodin.consulting** ist eine international tätige Boutique für Strategie, Branding und kreative Marketingkommunikation mit dem Ziel, Marken wertvoller zu machen. Es gibt keine Telefonzentrale, kein Sekretariat, keine Finanzabteilung. Stattdessen gibt es Expertise, Kreativität und Erfahrung: Frank Bodin steht von A wie Anfang bis Z wie Ziel zur Seite, zusammen mit Teams, die je nach Aufgabenstellung formiert werden.",{"type":177,"description":214},"Zu finden ist bodin.consulting in einer ehemaligen Werkstatt im Zürcher Seefeld und überall auf der Welt, wo Unternehmen strategische Intelligenz und kreative Exzellenz wünschen.",{"type":177,"description":216},"**Strategie & Corporate Advisory:** Strategie-Sprint, Marketingstrategie, Kommunikationsstrategie und -planung, Sparringspartner, Sounding Board & Second Opinion, Wachstumsstrategie, Transformationsstrategie, u.a.",{"type":177,"description":218},"**Branding:** Markenarchitektur, Portfolio-Management, Brand Purpose, Markenversprechen, Markenpositionierung, Kreation Markennamen, Brand Design, Audio-Branding, Corporate Identity & Corporate Design, Marken-Lancierung, Brand Experience, Personal Branding inkl. Auftrittskompetenz, Employer Branding, u.a.",{"type":177,"description":220},"**Kreatives Marketing:** Kreative Leitideen & Konzepte, Through-the-line-Kampagnen (ATL/BTL/B2C/B2B), PR-gesteuerte Ideen, Content-Marketing, Digital-Marketing, Websites, Umsetzung und Produktion, u.a.",{"title":222,"description":223,"ogTitle":224,"ogDescription":225,"ogImage":87,"ogImageAlt":88},"Umfassendes Fachwissen bei bodin.consulting: Strategie, Branding, Marketing","Erkunden Sie die aussergewöhnlichen Kompetenzen von bodin.consulting in den Bereichen Strategie und Unternehmensberatung, Branding und kreatives Marketing. Angeführt von Frank Bodin, bieten wir eine einzigartige Mischung aus Kreativität und Erfahrung.","Innovative Beratungslösungen von Frank Bodin: Von Strategie bis Kreativ-Marketing","Entdecken Sie das breite Spektrum an Dienstleistungen bei bodin.consulting, von Strategie-Sprints bis hin zur Markenarchitektur und digitalem Marketing, alles mit dem Ziel, Markenwerte zu erhöhen.",{"title":227,"blocks":228,"metaFields":239},"Competencies",[229,231,233,235,237],{"type":177,"description":230},"**bodin.consulting** is an internationally operating boutique specializing in strategy, branding, and creative marketing communication with the goal of making brands more valuable. There is no phone center, no secretariat, no finance department. Instead, there is expertise, creativity, and experience. Frank Bodin is at your side from start to finish, working with teams tailored to each task.",{"type":177,"description":232},"bodin.consulting is located in a former factory in Zurich Seefeld and anywhere in the world where companies seek strategic intelligence and creative excellence.",{"type":177,"description":234},"**Strategy & Corporate Advisory:** strategy sprint, marketing strategy, communication strategy and planning, sparring partner, sounding board & second opinion, growth strategy, transformation strategy, a.o.",{"type":177,"description":236},"**Branding:** brand architecture, portfolio management, brand purpose, brand promise, brand positioning, creation of brand names, brand design, audio branding, corporate identity & corporate design, brand launch, brand experience, personal branding including presentation skills, employer branding, a.o.",{"type":177,"description":238},"**Creative Marketing:** ideas & concepts, through-the-line campaigns (ATL/BTL/B2C/B2B), PR-driven ideas, content marketing, digital marketing, websites, implementation and production, a.o.",{"title":240,"description":241,"ogTitle":242,"ogDescription":243,"ogImage":87,"ogImageAlt":88},"Comprehensive Expertise at bodin.consulting: Strategy, Branding, Marketing","Explore bodin.consulting's exceptional competencies in strategy and corporate advisory, branding, and creative marketing. Led by Frank Bodin, we offer a unique blend of creativity and experience."," Innovative Consulting Solutions by Frank Bodin: Strategy to Creative Marketing","Discover the wide range of services at bodin.consulting, from strategic sprints to brand architecture and digital marketing, all aimed at enhancing brand value","content:pages:competencies.json","pages/competencies.json","pages/competencies",{"_path":248,"_dir":4,"_draft":5,"_partial":5,"_locale":6,"de":249,"en":267,"_id":285,"_type":137,"title":286,"_source":138,"_file":287,"_stem":288,"_extension":137},"/pages/data-protection",{"blocks":250,"title":261,"metaFields":262},[251,253,255,257,259],{"type":177,"description":252},"**Datenschutz:** bodin.consulting speichert und verarbeitet Ihre persönlichen Daten nur, wenn Sie uns diese von sich aus freiwillig zu einem bestimmten Zweck übermitteln (zum Beispiel im Rahmen einer Anfrage). Die Verarbeitung Ihrer personenbezogenen Daten erfolgt vertraulich und ausschliesslich für eigene Geschäftszwecke. Das Bundesgesetz über den Datenschutz (DSG) kommt zur Anwendung.\nIhre gespeicherten persönlichen Daten sind in allen Systemen vor Missbrauch und unberechtigtem Zugriff gesichert. Nur ein bestimmter, befugter Personenkreis hat über Benutzerkennung und Passwort darauf Zugriff und ist dem Datengeheimnis verpflichtet.",{"type":177,"description":254},"Wir verwenden Ihre Daten zur bedarfsgerechten Kommunikationsgestaltung und zur Verbesserung der Betreuung unserer Stakeholder. Ohne vorherige Zustimmung werden keine persönlichen Nutzerangaben an Dritte weitergeben oder anderweitig verwertet. Dies gilt nicht, wenn eine Weitergabe von persönlichen Nutzerdaten nach begründeter Annahme erforderlich ist:\n\n* zum rechtlichen Schutz der Nutzer;\n* zur Erfüllung gesetzlicher Anforderungen;\n* zur Verteidigung und zum Schutz der Rechte von bodin.consulting;\n* zur Einhaltung dieser Nutzungsbedingungen; oder zur Behebung technischer Schwierigkeiten der Services.",{"type":177,"description":256},"bodin.consulting weist dabei darauf hin, dass Internetseiten anderer Anbieter, die über die Seite www.bodin.consulting zu erreichen sind, nicht den hier festgehaltenen Datenschutzregelungen unterliegen könnten. bodin.consulting übernimmt keine Verantwortung oder Haftung für die Beachtung des Datenschutzes auf diesen Seiten.",{"type":177,"description":258},"**Interaktion mit FrankGPT:** FrankGPT ist ein dialogorientierter KI-Dienst auf dieser Webseite, der Ihnen ermöglicht, in natürlicher Sprache zu kommunizieren. Diese Funktion verwendet die OpenAI GPT API, um Ihre Anfragen zu verstehen und darauf zu antworten. Die Datenschutzpraktiken für FrankGPT ergänzen unsere allgemeinen Richtlinien wie folgt:\n\n* Datenverarbeitung durch FrankGPT: Wenn Sie mit FrankGPT interagieren, können personenbezogene Daten wie Chat-Logs oder spezifische Interaktionsdaten verarbeitet werden. Diese Daten sind notwendig, um Ihnen eine personalisierte und reaktionsschnelle Erfahrung zu bieten. Sie werden ausschliesslich für diesen Zweck verwendet und nicht an Dritte weitergegeben.\n* Speicherung und Sicherheit: Die im Rahmen der Interaktion mit FrankGPT gesammelten Daten werden in Übereinstimmung mit den höchsten Sicherheitsstandards und gemäss den gesetzlichen Vorgaben des DSG gesichert und aufbewahrt.\n* Zugriffsrechte und Steuerung: Sie haben das Recht, jederzeit Auskunft über die von FrankGPT gespeicherten Daten zu erhalten, diese zu korrigieren oder zu löschen. Zusätzlich können Sie die Verarbeitung Ihrer Daten einschränken oder ganz widersprechen.\n* Änderungen am FrankGPT-Datenschutz: Wir behalten uns vor, die Datenschutzbestimmungen von FrankGPT zu aktualisieren, um neue Datenschutzpraktiken oder Änderungen im Service widerzuspiegeln. Bitte überprüfen Sie regelmässig die Aktualisierungen, um informiert zu bleiben.",{"type":177,"description":260},"**Auskunft:** Falls Sie Fragen, Hinweise oder Anregungen zu dieser Datenschutzerklärung oder der Verarbeitung Ihrer persönlichen Daten haben, können Sie uns jederzeit kontaktieren.\nGestützt auf Art. 8 des Bundesgesetzes über den Datenschutz vom 19. Juni 1992 (DSG) haben Sie das Recht, eine kostenfreie Auskunft über die bei uns gespeicherten Daten zu Ihrer Person zu verlangen. Bitte richten Sie Ihren Auskunftsantrag an die im Impressum angegebene Adresse.\n\nZollikon, Januar 2019, bodin.consulting","Datenschutz",{"title":263,"description":264,"ogTitle":265,"ogDescription":266,"ogImageAlt":88,"ogImage":87},"Datenschutz bei Bodin Consulting","Verstehen Sie unsere strengen Datenschutzrichtlinien, die Vertraulichkeit und Sicherheit persönlicher Daten im Einklang mit dem Bundesdatenschutzgesetz gewährleisten.","Datensicherheit und Datenschutz bei Bodin Consulting","Erfahren Sie mehr über unsere strikte Einhaltung von Datenschutzgesetzen, sichere Handhabung persönlicher Informationen und den verantwortungsvollen Einsatz von KI bei FrankGPT.",{"blocks":268,"title":279,"metaFields":280},[269,271,273,275,277],{"type":177,"description":270},"**Data protection provisions:** bodin.consulting stores and processes your personal data only if you voluntarily submit it to us for a specific purpose (e.g. as part of an inquiry). Your personal data will be processed confidentially and exclusively for our own business purposes. The Federal Data Protection Act (DSG) applies.\nYour stored personal data is protected in all systems against misuse and unauthorized access. Only a certain group of authorised persons has access to it via user ID and password and is bound to data secrecy.",{"type":177,"description":272},"We use your data to tailor communication to your needs and to improve the support of our stakeholders. No personal user data will be passed on to third parties or used in any other way without prior consent. This does not apply if the passing on of personal user data is necessary after justified acceptance:\n\n* for the legal protection of users;\n* to meet legal requirements\n* to defend and protect the rights of bodin.consulting;\n* to comply with these Terms of Use; or to remedy technical difficulties of the Services.",{"type":177,"description":274},"bodin.consulting points out that websites of other providers that can be accessed via the www.bodin.consulting website may not be subject to the data protection regulations set out here. bodin.consulting assumes no responsibility or liability for the observance of data protection on these sites.",{"type":177,"description":276},"**Interaction with FrankGPT:** FrankGPT is a conversational AI service on this website that allows you to communicate in natural language. This feature utilizes the OpenAI GPT API to understand and respond to your inquiries. The data protection practices for FrankGPT complement our general policies as follows:\n\n* Data Processing by FrankGPT: When you interact with FrankGPT, personal data such as chat logs or specific interaction data may be processed. This data is necessary to provide you with a personalized and responsive experience. It is used exclusively for this purpose and not shared with third parties.\n* Storage and Security: Data collected during interactions with FrankGPT are secured and stored in accordance with the highest security standards and legal requirements of the Federal Act on Data Protection (FADP).\n* Access Rights and Control: You have the right to obtain information about the data stored by FrankGPT at any time, to correct it, or to delete it. Additionally, you can restrict or completely object to the processing of your data.\n* Changes to FrankGPT's Data Protection: We reserve the right to update the data protection provisions for FrankGPT to reflect new data protection practices or changes in the service. Please check the updates regularly to stay informed.",{"type":177,"description":278},"**Information:** If you have any questions, comments or suggestions regarding this data protection declaration or the processing of your personal data, you can contact us at any time.\nPursuant to Art. 8 of the Federal Data Protection Act of 19 June 1992 (DSG), you have the right to request free information about your personal data stored by us. Please send your request for information to the address given in the imprint.\n\nZollikon, January 2019, bodin.consulting","Data protection",{"title":281,"description":282,"ogTitle":283,"ogDescription":284,"ogImageAlt":88,"ogImage":87},"Data Protection Commitment at bodin.consulting","Understand our rigorous data protection policies, ensuring confidentiality and security of personal data in compliance with the Federal Data Protection Act.","Ensuring Data Security and Privacy at bodin.consulting","Learn about our strict adherence to data protection laws, secure handling of personal information, and the responsible use of AI in FrankGPT​​.","content:pages:data-protection.json","Data Protection","pages/data-protection.json","pages/data-protection",{"_path":290,"_dir":4,"_draft":5,"_partial":5,"_locale":6,"de":291,"en":311,"_id":330,"_type":137,"title":305,"_source":138,"_file":331,"_stem":332,"_extension":137},"/pages/frank-bodin",{"blocks":292,"title":305,"metaFields":306},[293,295,297,299,301,303],{"type":177,"description":294},"**Frank Bodin:** Gründer von bodin.consulting, einer international tätigen Boutique für Strategie, Branding und kreatives Marketing. Ausserdem Verwaltungsratspräsident der furrerhugi.holding AG, Mitglied des Advisory Boards des Center for Communication an der Hochschule für Wirtschaft Zürich (HWZ) und des Swiss Media Forum sowie Mitglied weiterer Gremien und Stiftungen.",{"type":177,"description":296},"Von 2001 bis 2018 Chairman & CEO von Havas Schweiz, eine der führenden Grossagenturen in dieser Zeit. Darüber hinaus internationale Führungsrollen: Als CEO die Restrukturierung von Havas Wien (2011–2013) und als Chairman die Verantwortung für das European und Global Creative Council des in 75 Ländern tätigen Havas-Netzwerks (2011-2016).",{"type":177,"description":298},"Sowohl Präsident von Leading Swiss Agencies (2005-2016) als auch ADC Switzerland (2013-2022): Transformation des ehemaligen Bund Schweizer Werbeagenturen (BSW) in Leading Swiss Agencies (LSA) und Reformierung des ADC Switzerland.",{"type":177,"description":300},"Ausgezeichnet mit Hunderten von Preisen bei allen grossen Wettbewerben weltweit, Werber des Jahres, Man of the Year Havas Europe und Aufnahme in die Hall of Fame des Art Directors Club.",{"type":177,"description":302},"Musikstudium am Konservatorium Zürich und später Rechtswissenschaften an der Universität Zürich.",{"type":177,"description":304},"\"Do it, with love – 100 Creative Essentials\" (erschienen bei Hermann Schmidt, Mainz, 2015) ist ein Bestseller in der 8. Auflage, gefolgt von \"Is it Love? – 100 Essential Questions\" im Jahr 2021.","Frank Bodin",{"title":307,"description":308,"ogTitle":309,"ogDescription":310,"ogImage":87,"ogImageAlt":88},"Frank Bodin: Renommierter Schweizer Kreativer und Agenturleiter","Erfahren Sie mehr über Frank Bodin, eine führende Persönlichkeit in der Schweizer Werbebranche, mit einer Karriere, die Führungsrollen bei Havas, zahlreichen Auszeichnungen und vielfältiger Expertise umfasst.","Die Geschichte von Frank Bodin: Eine Säule der Kreativen Werbung","Tauchen Sie ein in Frank Bodins Werdegang vom Havas-CEO zum Brancheneinflusser, mit einem Vermächtnis aus Auszeichnungen, Vorstandsmitgliedschaften und Bestsellern.",{"blocks":312,"title":305,"metaFields":325},[313,315,317,319,321,323],{"type":177,"description":314},"**Frank Bodin:** Founder of bodin.consulting, an internationally active boutique for strategy, branding, and creative marketing. Additionally, Chairman of the Board of Directors at furrerhugi.holding AG, Member of the Advisory Board at the Center for Communication at the Zurich University of Applied Sciences (HWZ) and the Swiss Media Forum, as well as a member of other boards and foundations.",{"type":177,"description":316},"From 2001 to 2018, Chairman & CEO of Havas Switzerland, one of the leading major agencies at that time. Additionally, international leadership roles: as CEO, the restructuring of Havas Vienna (2011–2013), and as Chairman, responsibility for the European and Global Creative Council of the Havas network, operating in 75 countries (2011–2016).",{"type":177,"description":318},"President of Leading Swiss Agencies (2005-2016) as well as ADC Switzerland (2013-2022): transformed the former \"Bund Schweizer Werbeagenturen\" (BSW) into Leading Swiss Agencies (LSA), and reformed the ADC.",{"type":177,"description":320},"Recognized with hundreds of awards from all major competitions worldwide, being named Advertiser of the Year, Man of the Year Havas Europe, and inducted into the Art Directors Club Hall of Fame.",{"type":177,"description":322},"Studied music at the Zurich Conservatory, followed by law at the University of Zurich.",{"type":177,"description":324},"\"Do it, with love – 100 Creative Essentials\" (published by Hermann Schmidt, Mainz, 2015) is a bestseller in its eighth edition, followed 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Zürich\n[contact@bodin.ch](mailto:contact@bodin.ch) \n[+41 43 818 00 77](tel:+41438180077) \n\n**Handelsregister**\nUID: CHE-152.093.073",{"type":177,"description":340},"**Konzept & Design** \n\u003Ca href=\"https://www.station.ch/\" target=\"_blank\">Station\u003C/a>✨","Impressum",{"title":343,"description":344,"ogTitle":345,"ogDescription":346,"ogImage":87,"ogImageAlt":88},"Kontakt- und Rechtsinformationen - Bodin Consulting","Finden Sie wichtige Kontaktdetails, rechtliche Informationen und die Handelsregisternummer von Bodin Consulting, ansässig in Zürich, Schweiz.","Verbindung mit Bodin Consulting: Impressumdetails","Greifen Sie auf wichtige Informationen für die Kontaktaufnahme mit Bodin Consulting zu, einschliesslich Adresse, E-Mail und Telefonnummer unseres Büros in Zürich",{"blocks":348,"title":353,"metaFields":354},[349,351],{"type":177,"description":350},"**bodin.consulting** \nHornbachstrasse 64\n8008 Zürich\n[contact@bodin.ch](mailto:contact@bodin.ch)\n[+41 43 818 00 77](tel:+41438180077)\n\n**Commercial register** \nUID: CHE-152.093.073",{"type":177,"description":352},"**Concept & Design** \n\u003Ca href=\"https://www.station.ch/\" target=\"_blank\">Station\u003C/a>✨","Imprint",{"title":355,"description":356,"ogTitle":357,"ogDescription":358,"ogImage":87,"ogImageAlt":88},"Contact and Legal Information - bodin.consulting","Find essential contact details, legal information, and the commercial registration number for bodin.consulting, located in Zurich, Switzerland.","Connect with bodin.consulting: Imprint Details","Access key information for reaching out to bodin.consulting, including address, email, and phone number for our Zurich office","content:pages:imprint.json","pages/imprint.json","pages/imprint",{"_path":363,"_dir":4,"_draft":5,"_partial":5,"_locale":6,"de":364,"en":463,"_id":514,"_type":137,"title":464,"_source":138,"_file":515,"_stem":516,"_extension":137},"/pages/media",{"title":365,"blocks":366,"metaFields":458},"Medien",[367,375,381,388,394,399,405,411,416,422,428,434,440,446,452],{"type":368,"source":369,"linkUrl":370,"image":371,"headline":374},"blockNews","NZZ","https://www.nzz.ch/schweiz/starwerber-frank-bodin-wollen-wir-zur-verbloedung-der-menschen-beitragen-ld.1829469",{"url":372,"alt":373},"/uploads/nzz_interview_frank_bodin.jpg","Interview über Frank Bodins Karriere als Werber, die Selbstzensur in woken Zeiten – und wie künstliche Intelligenz bald die besseren Slogans und Spots machen wird.","Interview über Frank Bodins Karriere, Selbstzensur und künstliche Intelligenz.",{"type":368,"source":376,"headline":377,"linkUrl":378,"image":379},"Persoenlich","Brand Indicator 2023","https://www.persoenlich.com/prcorporate-communication/whatsapp-ist-die-top-marke-der-schweizer",{"url":380,"alt":377},"/uploads/persoenlich_bis_frank_bodin.jpeg",{"type":368,"source":382,"headline":383,"linkUrl":384,"image":385},"Schweizer Illustrierte","Zu Besuch beim berühmten Werber","https://www.schweizer-illustrierte.ch/people/swiss-stars/werber-frank-bodin-wird-60-das-geheimnis-seines-erfolgs-393023",{"alt":386,"url":387},"In vier Takten zum Erfolg","/uploads/si-in-vier-takten_frank_bodin.jpeg",{"type":368,"source":389,"headline":390,"linkUrl":391,"image":392},"HandelsZeitung","Ideen als Erfolgsfaktor","https://www.handelszeitung.ch/specials/adc/erfolgsfaktor-ideen-die-vergangene-dekade",{"alt":390,"url":393},"/uploads/hz-ideen-als-erfolgsfaktor_frank_bodin.jpeg",{"type":368,"source":376,"headline":395,"linkUrl":396,"image":397},"Interview zu den Cannes 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holding","https://www.persoenlich.com/prcorporate-communication/frank-bodin-wird-verwaltungsratsprasident",{"alt":412,"url":415},"/uploads/persoenlich-vrp-fhh_frank_bodin.jpeg",{"type":368,"source":417,"headline":418,"image":419,"linkUrl":421},"ComImpact","Referat «Math Men statt Mad Men»",{"alt":418,"url":420},"/uploads/comimpact-referat_frank_bodin.jpeg","https://comimpact.ch/rueckblick-comimpact-event-frank-bodin/",{"type":368,"source":423,"headline":424,"image":425,"linkUrl":427},"Schweizer Fernsehen Club","Gegen 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month",{"alt":442,"url":444},"/uploads/marketing_frank_bodin.jpeg","https://marketing.ch/kopf-des-monats-november-2017-frank-bodin/",{"type":368,"source":447,"headline":448,"image":449,"linkUrl":451},"DirectPoint","Was ist gute Werbung?",{"alt":448,"url":450},"/uploads/directpoint_frank_bodin.jpeg","https://www.directpoint.ch/de/kampagnenprozess/planung/was-ist-gute-werbung",{"type":368,"source":453,"headline":454,"image":455,"linkUrl":457},"Seilers Werbeblog","Frank Bodin «Der Dirigent»",{"alt":454,"url":456},"/uploads/seilers-werbeblock-dirigent_frank_bodin.jpeg","https://www.seilers-werbeblog.ch/frank-bodin-der-dirigent/",{"title":459,"description":460,"ogTitle":461,"ogDescription":462,"ogImage":87,"ogImageAlt":88},"bodin.consulting in den Medien: Einblicke und Fachwissen","Entdecken Sie eine sorgfältig ausgewählte Auswahl an Medienbeiträgen, die die Expertise von Frank Bodin Consulting in den Bereichen Branding, Werbung und kreative Strategie zeigen. Gewinnen Sie Einblicke von einer führenden Branchenstimme.","Frank Bodin Consulting: Medienhighlights und Perspektiven","Tauchen Sie ein in die Medienauftritte und Interviews von Frank Bodin Consulting, die wertvolle Perspektiven auf Werbetrends, Markenstrategien und Brancheninnovationen bieten.",{"title":464,"blocks":465,"metaFields":509},"Media",[466,469,471,475,478,481,484,487,490,493,496,498,501,503,506],{"type":368,"source":369,"headline":467,"image":468,"linkUrl":370},"Interview about Frank Bodin's career, self-censorship and artificial intelligence.",{"url":372,"alt":467},{"type":368,"source":376,"headline":377,"linkUrl":378,"image":470},{"url":380,"alt":377},{"type":368,"source":382,"headline":472,"linkUrl":384,"image":473},"A Visit to the Famous Advertiser",{"alt":474,"url":387},"Success in four beats",{"type":368,"source":389,"headline":476,"linkUrl":391,"image":477},"Ideas as a success factor",{"alt":476,"url":393},{"type":368,"source":376,"headline":479,"linkUrl":396,"image":480},"Interview about the Cannes Lions",{"alt":479,"url":398},{"type":368,"source":400,"headline":482,"linkUrl":402,"image":483},"About quality in advertising",{"alt":482,"url":404},{"type":368,"source":406,"headline":485,"linkUrl":408,"image":486},"Book launch «Is it Love?»",{"url":410,"alt":485},{"type":368,"source":376,"headline":488,"linkUrl":413,"image":489},"Frank Bodin becomes Chairman of the Board of Directors of furrerhugi holding",{"alt":488,"url":415},{"type":368,"source":417,"headline":491,"image":492,"linkUrl":421},"Presentation «Math Men instead of Mad Men»",{"alt":491,"url":420},{"type":368,"source":423,"headline":494,"image":495,"linkUrl":427},"Against advertising bans",{"alt":494,"url":426},{"type":368,"source":429,"headline":430,"image":497,"linkUrl":433},{"alt":430,"url":432},{"type":368,"source":435,"headline":499,"image":500,"linkUrl":439},"Interview about bodin.consulting",{"alt":499,"url":438},{"type":368,"source":441,"headline":442,"image":502,"linkUrl":445},{"alt":442,"url":444},{"type":368,"source":447,"headline":504,"image":505,"linkUrl":451},"What is good advertising?",{"alt":504,"url":450},{"type":368,"source":453,"headline":507,"image":508,"linkUrl":457},"Frank Bodin «The Conductor»",{"alt":507,"url":456},{"title":510,"description":511,"ogTitle":512,"ogDescription":513,"ogImage":87,"ogImageAlt":88},"Frank Bodin in Media: Insights and Expertise","Explore a curated selection of media features showcasing Frank Bodin's expertise in branding, advertising, and creative strategy. Gain insights from a leading industry voice.","Frank Bodin: Media Highlights and Perspectives","Delve into Frank Bodin's media appearances and interviews, offering valuable perspectives on advertising trends, branding strategies, and industry innovations.","content:pages:media.json","pages/media.json","pages/media",{"_path":518,"_dir":4,"_draft":5,"_partial":5,"_locale":6,"de":519,"en":616,"_id":667,"_type":137,"title":661,"_source":138,"_file":668,"_stem":669,"_extension":137},"/pages/references",{"blocks":520,"title":610,"metaFields":611},[521,523],{"type":177,"description":522},"**bodin.consulting** betreut derzeit Mandate u.a. in den Bereichen Banken/Finanzdienstleistungen, Bildungswesen, Blockchain, Detailhandel, Dienstleister, Gesundheitswesen, Getränke/Nahrungsmittel, Industrie, Immobilien, Informatik, Konsumgüter, Kunst/Kultur, Luxusgüter, Medien/Verlag, Mode, Nahrungsmittel, NGO, Personalberatung, Startups, Tourismus/Reisen/Freizeit, Verbände.",{"type":524,"images":525},"blockClientLogos",[526,529,531,533,535,537,539,541,543,545,547,549,551,553,555,557,559,561,563,565,567,569,571,573,575,577,579,581,583,585,587,589,591,593,595,598,601,604,607],{"url":527,"alt":528},"/uploads/client-Gstaad-Logo-Frank-Bodin.jpeg","#",{"url":530,"alt":528},"/uploads/client-Treuco-Logo-Frank-Bodin.jpeg",{"url":532,"alt":528},"/uploads/client-Schindler-Logo-Frank-Bodin.jpeg",{"url":534,"alt":528},"/uploads/client-Globus-Logo-Frank-Bodin.jpeg",{"url":536,"alt":528},"/uploads/client-Ringier-Logo-Frank-Bodin.jpeg",{"url":538,"alt":528},"/uploads/client-Handelszeitung-Logo-Frank-Bodin.jpeg",{"url":540,"alt":528},"/uploads/client-Blick_Logo_Frank_Bodin.jpeg",{"url":542,"alt":528},"/uploads/client-Schweizer-Illustrierte-Logo-Frank-Bodin.jpeg",{"url":544,"alt":528},"/uploads/bovet-logo-frank-bodin.jpeg",{"url":546,"alt":528},"/uploads/client-Kantonsspital-Baden-Logo-Frank-Bodin.jpeg",{"alt":528,"url":548},"/uploads/client-ETH-Zurich-Logo-Frank-Bodin.jpeg",{"alt":528,"url":550},"/uploads/client-Swisscom-Logo-Frank-Bodin.jpeg",{"alt":528,"url":552},"/uploads/client-Penguin-Logo-Frank-Bodin.jpeg",{"url":554,"alt":528},"/uploads/client-Haute-Aviation-Logo-Frank-Bodin.jpeg",{"url":556,"alt":528},"/uploads/client-computec-Logo-Frank-Bodin.jpeg",{"url":558,"alt":528},"/uploads/client-digital-switzerland-Logo-Frank-Bodin.jpeg",{"url":560,"alt":528},"/uploads/client-twitter-Logo-Frank-Bodin.jpeg",{"url":562,"alt":528},"/uploads/client-5-styles-Logo-Frank-Bodin.jpeg",{"url":564,"alt":528},"/uploads/client-gg-co-Logo-Frank-Bodin.jpeg",{"url":566,"alt":528},"/uploads/client-wust-partner-Logo-Frank-Bodin.jpeg",{"url":568,"alt":528},"/uploads/client-swiss_property-Logo-Frank-Bodin.jpeg",{"url":570,"alt":528},"/uploads/client-iss-Logo-Frank-Bodin.jpeg",{"url":572,"alt":528},"/uploads/client-haupt-Logo-Frank-Bodin.jpeg",{"url":574,"alt":528},"/uploads/client-iwp-Logo-Frank-Bodin.jpeg",{"url":576,"alt":528},"/uploads/client-schweizer-monat-Logo-Frank-Bodin.jpeg",{"url":578,"alt":528},"/uploads/client-knie-Logo-Frank-Bodin.jpeg",{"url":580,"alt":528},"/uploads/client-lenzburg-Logo-Frank-Bodin.jpeg",{"url":582,"alt":528},"/uploads/client-santasana-Logo-Frank-Bodin.jpeg",{"url":584,"alt":528},"/uploads/client-swiss-dent-Logo-Frank-Bodin.jpeg",{"url":586,"alt":528},"/uploads/client-enable-me-Logo-Frank-Bodin.jpeg",{"url":588,"alt":528},"/uploads/client-deeptrue-Logo-Frank-Bodin.jpeg",{"url":590,"alt":528},"/uploads/client-kohli-urbach-partner-Logo-Frank-Bodin.jpeg",{"url":592,"alt":528},"/uploads/client-tarantino-Logo-Frank-Bodin.jpeg",{"url":594,"alt":528},"/uploads/client-equalvoice-Logo-Frank-Bodin.jpeg",{"url":596,"alt":597},"/uploads/rimuss-logo-frank-bodin.jpeg","Rimuss",{"url":599,"alt":600},"/uploads/riposa-logo-frank-bodin.jpg","riposa",{"url":602,"alt":603},"/uploads/bx-swiss-logo-frank-bodin.jpg","BX Swiss",{"url":605,"alt":606},"/uploads/schach-gesellschaft-zurich-logo-frank-bodin.jpg","Schach Gesellschaft Zürich",{"url":608,"alt":609},"/uploads/newvoice-logo-frank-bodin.jpg","NewVoice","Referenzen",{"title":612,"description":613,"ogTitle":614,"ogDescription":615,"ogImageAlt":88,"ogImage":87},"bodin.consulting: Vielfältige Branchenkompetenz in der Schweiz","Entdecken Sie unser breites Branchenspektrum bei Bodin Consulting, von Banken über Bildung bis hin zu Blockchain und Gesundheitswesen. Massgeschneiderte Lösungen für diverse Branchen.","Fachkompetenz in Verschiedenen Branchen durch Bodin Consulting","Erkunden Sie unser umfangreiches Portfolio in Sektoren wie Bankwesen, Gesundheitswesen, IT und Luxusgüter. Bodin Consulting bringt Innovation und Fachwissen in jedes Projekt.",{"blocks":617,"title":661,"metaFields":662},[618,620],{"type":177,"description":619},"**bodin.consulting** currently manages mandates in various sectors including banking/financial services, education, blockchain, retail, service providers, healthcare, beverages/food, industry, real estate, IT, consumer goods, arts/culture, luxury goods, media/publishing, fashion, food, NGOs, recruitment consulting, startups, tourism/travel/leisure, associations.",{"type":524,"images":621},[622,623,624,625,626,627,628,629,630,631,632,633,634,635,636,637,638,639,640,641,642,643,644,645,646,647,648,649,650,651,652,653,654,655,656,657,658,659,660],{"url":527,"alt":528},{"url":530,"alt":528},{"url":532,"alt":528},{"url":534,"alt":528},{"url":536,"alt":528},{"url":538,"alt":528},{"url":540,"alt":528},{"url":542,"alt":528},{"url":544,"alt":528},{"url":546,"alt":528},{"alt":528,"url":548},{"alt":528,"url":550},{"alt":528,"url":552},{"url":554,"alt":528},{"url":556,"alt":528},{"url":558,"alt":528},{"url":560,"alt":528},{"url":562,"alt":528},{"url":564,"alt":528},{"url":566,"alt":528},{"url":568,"alt":528},{"url":570,"alt":528},{"url":572,"alt":528},{"url":574,"alt":528},{"url":576,"alt":528},{"url":578,"alt":528},{"url":580,"alt":528},{"url":582,"alt":528},{"url":584,"alt":528},{"url":586,"alt":528},{"url":588,"alt":528},{"url":590,"alt":528},{"url":592,"alt":528},{"url":594,"alt":528},{"url":596,"alt":597},{"url":599,"alt":600},{"url":602,"alt":603},{"url":605,"alt":606},{"url":608,"alt":609},"References",{"title":663,"description":664,"ogTitle":665,"ogDescription":666,"ogImageAlt":88,"ogImage":87},"Frank Bodin Consulting: Diverse Industry Expertise in Switzerland","Discover the wide range of sectors served by bodin.consulting, including banking, education, blockchain, healthcare, real estate, and more. Tailored solutions for diverse industries.","Expert Consulting Across Industries by Frank Bodin","Explore our extensive portfolio in sectors like banking, healthcare, IT, and luxury goods. bodin.consulting brings innovation and expertise to each project​​.","content:pages:references.json","pages/references.json","pages/references",{"_path":671,"_dir":4,"_draft":5,"_partial":5,"_locale":6,"de":672,"en":727,"_id":772,"_type":137,"title":773,"_source":138,"_file":774,"_stem":775,"_extension":137},"/pages/values-credos",{"title":673,"blocks":674,"metaFields":722},"Werte & Credos",[675,677,679,681,683,685,687,689],{"type":177,"description":676},"Warum es uns gibt\\\n**Wir machen Marken wertvoller.**",{"type":177,"description":678},"Unsere Werte\\\n\\\n**Konzentriert:** Wir haben die Grösse, möglichst klein zu sein. Für uns bedeutet das Konzentration auf das Wesentliche, Kundenfokus, Nähe, Transparenz, Flexibiltät, Geschwindigkeit. Wir tun nur das, was wir können und lieben. Am liebsten wachsen wir mit wertvollen Ideen über uns hinaus.",{"type":177,"description":680},"**Vielseitig:** Der richtige Mix macht den Unterschied: Die Verbindung von analytischem Weitblick, strategischer Intelligenz und Sinn für Kreativität und Kultur; ebenso wie die interdisziplinäre Zusammenarbeit der Teammitglieder. Vielfältige Interessen führen zu Innovationen und Mehrwert.",{"type":177,"description":682},"**Einfallsreich:** Ungewöhnliche Lösungen erscheinen zuerst oft etwas unlogisch – sonst käme ja jeder darauf. Deshalb trauen wir nicht nur unseren Augen, sondern hören auch auf unser Bauchgefühl. Intuition eröffnet neue Wege. Ideenreichtum ist unser Kapital und von grösstem Wert.",{"type":177,"description":684},"**Menschlich:** Wir glauben an die menschliche Kraft, menschliche Gefühle, menschliche Intelligenz und Kreativität. Wir glauben auch an Technologie – z.B. KI –, aber sie ist nur ein Werkzeug. Gelebte Werte machen uns zu einem menschlichen Unternehmen für echte Menschen an echten Orten.",{"type":177,"description":686},"**Unternehmerisch:** Wir streben nach Perfektion, aber auf realistische, pragmatische Weise. Kunden sind gut beraten, wenn ihr Partner nicht nur mit dem Kopf nickt, sondern diesen auch für neue Sichtweisen einsetzt. Wertsteigerung ist das unternehmerische Ziel für unsere Auftraggeber und für uns.",{"type":177,"description":688},"**Was wir machen:** Mit Ideen kreieren wir den Unterschied: Geschäftsideen, Strategieideen, Markenideen, Produktideen, Distributionsideen, Marketingideen, Community-Ideen, Werbeideen, Design-Ideen usw.",{"type":11,"alignSlide":12,"text":690,"slides":691,"autoplay":21},"## Credos von besonderem Wert",[692,695,698,701,704,707,710,713,716,719],{"url":693,"alt":694},"/uploads/frank-bodin-credo-1-jeder-ist-kreativ.jpeg","1",{"url":696,"alt":697},"/uploads/frank-bodin-credo-2-die-kunden-unserer-kunden-sind-die-eigentlichen-kunden.jpeg","2",{"url":699,"alt":700},"/uploads/frank-bodin-credo-3-zuhoeren-ist-eine-gabe.jpeg","3",{"url":702,"alt":703},"/uploads/frank-bodin-credo-4-pragmatisch-und-schnell-sind-qualitaeten.jpeg","4",{"url":705,"alt":706},"/uploads/frank-bodin-credo-5-daten-sind-nichts-ohne-ideen.jpeg","5",{"url":708,"alt":709},"/uploads/frank-bodin-credo-6-die-meisten-briefings-sind-falsch.jpeg","6",{"url":711,"alt":712},"/uploads/frank-bodin-credo-7-intuition-vor-internet.jpeg","7",{"url":714,"video":6,"alt":715},"/uploads/frank-bodin-credo-8-think-outside-the-brain.jpeg","8",{"url":717,"alt":718},"/uploads/frank-bodin-credo-9-humor-ist-gesund.jpeg","9",{"url":720,"alt":721},"/uploads/frank-bodin-credo-10-kommunikation-ist-wie-schach-spielen.jpeg","10",{"title":723,"description":724,"ogTitle":725,"ogDescription":726,"ogImage":87,"ogImageAlt":88},"Unsere Kernwerte: Das Fundament von Bodin Consulting","Bei Bodin Consulting konzentrieren sich unsere Werte auf kundenorientierte Lösungen, kreative Vielseitigkeit, intuitive Denkweise, menschliche Verbindung und pragmatische Perfektion.","Die Werte, die den Erfolg bei Bodin Consulting antreiben","Entdecken Sie unser Engagement für konzentrierte, vielseitige, einfallsreiche, menschliche und unternehmerische Ansätze in jedem Beratungsprojekt.",{"title":728,"blocks":729,"metaFields":767},"Values & Credos",[730,732,734,736,738,740,742,744],{"type":177,"description":731},"Why We Exist\\\n**We make brands more valuable.**",{"type":177,"description":733},"Our Values\\\n\\\n**Focused:** We are the right size to remain as small as possible. For us, this means concentrating on the essentials, customer focus, proximity, transparency, flexibility, speed. We only do what we can and love. We prefer to grow with valuable ideas.",{"type":177,"description":735},"**Versatile:** The right mix makes the difference: The combination of analytical foresight, strategic intelligence, and a sense for creativity and culture; as well as interdisciplinary teamwork. Diverse interests lead to innovations and added value.",{"type":177,"description":737},"**Inventive:** Unusual solutions often seem a bit illogical at first – otherwise, everyone would think of them. That's why we trust not only our eyes but also our gut feelings. Intuition opens new paths. A wealth of ideas is our capital and of the greatest value.",{"type":177,"description":739},"**Human:** We believe in human power, human feelings, human intelligence, and creativity. We also believe in technology – such as AI – but it's just a tool. Lived values make us a human company for real people in real places.",{"type":177,"description":741},"**Entrepreneurial:** We strive for perfection, but in a realistic, pragmatic way. Clients are well advised when their partner not only nods along but also uses their head for new perspectives. Increasing value is the entrepreneurial goal for our clients and us.",{"type":177,"description":743},"**What We Do:** With ideas, we create the difference: Business ideas, strategy ideas, brand ideas, product ideas, distribution ideas, marketing ideas, community ideas, advertising ideas, design ideas, etc.",{"type":11,"alignSlide":12,"text":745,"slides":746,"autoplay":21},"## Credos of Special Value",[747,749,751,753,755,757,759,761,763,765],{"url":748,"alt":694},"/uploads/frank_bodin_credo_1-everyone-is-creative.jpeg",{"url":750,"alt":697},"/uploads/frank_bodin_credo_2-the-customers-of-our-customers-are-the-true-customers.jpeg",{"url":752,"alt":700},"/uploads/frank_bodin_credo_3-listening-is-a-gift.jpeg",{"url":754,"alt":703},"/uploads/frank_bodin_credo_4-being-pragmatic-and-quick-are-qualities.jpeg",{"url":756,"alt":706},"/uploads/frank_bodin_credo_5-data-is-nothing-without-ideas.jpeg",{"url":758,"alt":709},"/uploads/frank_bodin_credo_6-most-briefings-are-incorrect.jpeg",{"url":760,"alt":712},"/uploads/frank_bodin_credo_7-intuition-over-the-internet.jpeg",{"url":762,"video":6,"alt":715},"/uploads/frank_bodin_credo_8-think-outside-the-brain.jpeg",{"url":764,"alt":718},"/uploads/frank_bodin_credo_9_humor-is-healthy.jpeg",{"url":766,"alt":721},"/uploads/frank_bodin_credo_10_communication-\u2028is-like-\u2028chess_-play.jpeg",{"ogDescription":768,"ogTitle":769,"description":770,"title":771,"ogImage":87,"ogImageAlt":88},"Discover our commitment to focused, versatile, inventive, human, and entrepreneurial approaches in every consulting project​​.","The Values Driving Success at bodin.consulting","At bodin.consulting, our values focus on customer-centric solutions, creative versatility, intuitive thinking, human connection, and pragmatic perfection. OG:Title The Values Driving Success at bodin.consulting","Our Core Values: The Foundation of bodin.consulting","content:pages:values-credos.json","Values Credos","pages/values-credos.json","pages/values-credos",1769597046611]